Use Case 1: Link Building Prospecting

Clean outreach lists before wasting hours on bad targets

SiteTypes helps outreach teams automatically classify websites by type, niche, CMS, and outreach suitability before prospecting begins.

Upload raw domain exports from Ahrefs ( Content Explorer, Referring domains, Batch Analysis), Semrush, Google search results, or scraped prospect lists and quickly separate content-driven websites from e-commerce stores, company websites, and irrelevant domains.

The Problem With Raw Outreach Lists

Most outreach workflows start with large exports.

These lists usually come from:

• Ahrefs Content Explorer
• Semrush exports
• competitor backlink exports
• Google search scraping
• custom crawlers
• manually collected prospect lists

The problem is that raw exports are rarely clean.

A single list can contain:

• Personal blogs
• media websites
• company websites
• ecommerce stores
• marketplaces
• agencies
• local businesses
• irrelevant platforms

Manual review becomes the bottleneck.

Teams often spend hours opening domains one by one just to understand:

• what type of website it is
• whether it publishes content
• whether outreach even makes sense
• whether the niche is relevant
• whether the site is likely to accept guest posts or editorial collaborations

This slows down prospecting and creates inconsistent outreach lists.

How SiteTypes Helps

SiteTypes automatically classifies websites from raw domain exports.

Instead of manually reviewing domains one by one, outreach teams can quickly separate:

• content-driven websites
• ecommerce stores
• company websites
• media websites

The system also detects:

• niche categories
• CMS / website engines
• language signals
• outreach suitability patterns

This makes large prospect lists easier to filter, organize, and prioritize before outreach begins.

Workflow

1. Export domains

Export domain lists from Ahrefs, Semrush, Content Explorer, Google search scraping, or internal prospect databases.

Raw exports often contain mixed website types that require manual filtering before outreach can begin.

2. Upload your list

Paste domains directly into SiteTypes or upload a CSV file for analysis.

The system processes each domain individually and extracts structural website signals automatically.

This allows large lists to be reviewed much faster than manual browsing.

3. Automatically classify websites

SiteTypes groups websites based on website type, niche, and website engine.

Examples may include:

• content-driven websites
• ecommerce websites
• company websites
• media platforms
• WordPress blogs
• Shopify stores

4. Build cleaner outreach lists

Once the list is segmented, outreach teams can focus directly on:

• content-driven websites
• editorial platforms
• outreach-friendly blogs
• relevant media sites

Instead of manually reviewing mixed exports, teams can work with cleaner and more targeted prospect groups.

This reduces time wasted on irrelevant websites before outreach even starts.

Example Workflow

An outreach team exports 5,000 domains from Ahrefs Content Explorer.

The raw export contains:

• ecommerce stores
• company websites
• blogs
• media websites
• unrelated platforms

Instead of reviewing domains manually one by one, the team uploads the list into SiteTypes and filters content-driven websites suitable for editorial outreach.

The result is a cleaner prospect list that requires significantly less manual qualification before outreach begins.

Before / After

BEFORE

Raw exports typically contain:

• mixed website types
• irrelevant domains
• ecommerce stores mixed with blogs
• company websites mixed with media sites
• inconsistent prospect quality
• manual review requirements

Large exports often require hours of opening domains individually just to determine whether outreach makes sense.

AFTER

After classification, outreach teams can:

• isolate content-driven websites
• remove ecommerce and company websites
• group prospects by niche
• identify CMS platforms
• prioritize outreach-friendly domains

The result is a cleaner and more operational prospecting workflow.

Practical Outreach Workflows

1.Guest post prospecting

Filter large exports and focus only on websites that publish editorial content and are more likely to accept contributed articles or collaborations.

2.Link insertion outreach

Separate company websites and ecommerce stores from content-driven domains before starting outreach campaigns.

3.Digital PR research

Identify media-style websites and niche publications for outreach and campaign research.

4.Niche outreach segmentation

Group prospect lists by niche before assigning outreach campaigns or organizing prospecting workflows.

5.Editorial website discovery

Quickly isolate blogs, publications, and content-driven websites from large mixed exports.

Who This Workflow Is For

This workflow is commonly used by:

• SEO teams
• outreach agencies
• guest post teams
• digital PR teams
• link builders
• freelance outreach specialists

SiteTypes helps reduce manual review time before outreach campaigns begin.

FAQ