Website Classification
Turn raw domain lists into structured market data
Automatically identify website types, niches, languages and engines at scale.
What SiteTypes identifies
SiteTypes analyzes each domain and automatically classifies websites by structure, intent and outreach suitability.
Website type
Content-driven, company, e-commerce, media, local business and more.
Niche category
Travel & Hospitality, Health & Wellness, Business & Finance, Fashion & Beauty, Home & Living and others.
CMS / website engine
WordPress, Shopify, WooCommerce, OpenCart and more.
Language & audience signals
Detect website language and audience geography patterns.
Outreach suitability
Quickly identify websites worth contacting for outreach or PR campaigns.
Title & description
Pull each site's page title and meta description into a structured, exportable row.
How it works
01
Export domains
Export websites from Ahrefs, Semrush, Google search results, Content Explorer, or your own prospect lists.
02
Upload your list
Paste domains or upload a file into SiteTypes for analysis.
03
Classify websites
SiteTypes identifies type, niche, engine and language for every domain.
Content-drivenE-commerce
CompanyNiche
CMS / engineLanguage
04
Build cleaner outreach lists
Use filtered and segmented results for:
Link buildingDigital PR
Guest postingLead generation
Media outreach
From raw list to clean and actionable
The same export, before and after classification.
Before — raw list
| Domain |
|---|
| vicnews.com |
| vacationstravel.com |
| thebalisun.com |
| pommietravels.com |
| startsat60.com |
| townandcountrymag.com |
| thepointsguy.com |
| olivemagazine.com |
| travelnoire.com |
| money.com |
Raw export · Mixed website types · Manual review required
After — clean and actionable
| Domain | Site Type | Engine | Niche | Lang |
|---|---|---|---|---|
| vicnews.com | Content-driven | WordPress | News & Media, Travel | EN |
| vacationstravel.com | Content-driven | WordPress | Travel, Food & Cooking | EN |
| thebalisun.com | Content-driven | WordPress | Health, Travel | EN |
| pommietravels.com | Content-driven | WordPress | Travel | EN |
| startsat60.com | Content-driven | WordPress | Travel, Lifestyle | EN |
| townandcountrymag.com | Content-driven | Next.js | Fashion, Travel | EN |
| thepointsguy.com | Content-driven | WordPress | Travel, News | EN |
| olivemagazine.com | Content-driven | Next.js | Food, Travel | EN |
| travelnoire.com | Content-driven | WordPress | Travel, News | EN |
| money.com | Content-driven | unknown | Business & Finance | EN |
Classified · Segmented · Ready for outreach
FAQ
What is SiteTypes?+
SiteTypes is a classification engine that turns raw domain lists into structured data. It crawls each site and labels its type, niche, CMS and language, so you can sort and filter prospects instead of reviewing them by hand.
What problem does SiteTypes solve?+
Exports from Ahrefs, Semrush and search results come back as undifferentiated domain lists. SiteTypes removes the manual review step by classifying every domain automatically, so your outreach list is clean before you start.
What information does SiteTypes detect?+
For each domain: website type, niche category, CMS / website engine, language, plus the page title and description. It also flags outreach suitability.
What website types can SiteTypes identify?+
Content-driven sites, company sites, e-commerce stores, media outlets, local businesses and more.
What niches does SiteTypes detect?+
Categories such as Travel & Hospitality, Health & Wellness, Business & Finance, Fashion & Beauty and Home & Living, across a wide range of sub-niches.
Can SiteTypes identify CMS platforms?+
Yes. It fingerprints engines including WordPress, Shopify, WooCommerce, OpenCart and others.
Is SiteTypes built for link building and outreach?+
Yes. It was built to clean and segment prospect lists for link building, digital PR and guest posting.
Can I use SiteTypes for lead generation?+
Yes. Filter by industry, technology and language to build targeted prospect lists for sales and lead gen.
Does SiteTypes replace manual review?+
It removes most of it. Classification is automated, so you review a clean, segmented list instead of opening domains one by one.
Can I upload large domain lists?+
Yes. Paste domains or upload a file. The self-serve trial handles up to 20 domains per batch; submit a list to the team for larger volumes.
Does SiteTypes work with Ahrefs or Semrush exports?+
Yes. Paste or upload exports from Ahrefs, Semrush, Content Explorer or your own lists directly.
Does SiteTypes guarantee outreach success?+
No. SiteTypes classifies and segments domains so you contact the right sites — the outreach itself is up to you.
How accurate is the classification?+
The engine is built for crawling and CMS fingerprinting at scale and is tuned for English-language sites. Ambiguous cases are labeled "unknown" rather than guessed.
Can SiteTypes identify outreach-friendly websites?+
Yes. It flags content-driven sites — the ones most likely worth contacting for outreach or PR.
Who is SiteTypes built for?+
Link builders, SEO and outreach teams, digital PR, and anyone who works with large lists of domains.
Is SiteTypes free to use?+
Yes, currently. Run two self-serve batches of up to 20 domains, or submit a larger list for the team to process.